The biggest thing we made at Boss Fight under Netflix: a multiplayer battle-royale launched alongside Squid Game Season 2, free for everyone at launch — a first for the platform, and my favorite kind of call: the generous one that also works. It went to #1 in twenty-four countries and past ten million downloads within weeks.
Game · 2024 · shipped
Squid Game: Unleashed
A Squid Game battle-royale. Free for everyone, which was the point.
- Role
- General Manager (led)
- Studio
- Boss Fight Entertainment
- Publisher
- Netflix
- Tech
- Live service · Multiplayer